That’s a terrible surprise.

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Ice Bucket Challenge with horse

Existential Crisis Cat

The HOLLYWOODLAND Sign was built in 1923 to advertise the name of a new LA housing development. Studded with ca. 4,000 light bulbs, HOLLY, WOOD and LAND would light up individually before the entire sign. It was intended to stay for only 18 months, but remained during the rise of American cinema.